The Definitive Guide to About Me Pages

By / Sep 2, 2009 / Tips
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One of the most important and least used aspects of any website is the “About Me” page. It’s not enough to have an interesting site and great product if your visitor can’t find a way to relate to you. Never under-estimate the power of personality. The internet isn’t a cold, sterile environment. As a matter of fact, within the last 15 years, it’s developed into a community addicted to interactivity, and communication. If you don’t believe me, check out Twitter. Twitter is a good example of why “About Me” pages are crucial. If you can amass a group of followers based on 140 characters of random biographical chatter, it’s a safe bet that those readers would also like to know a bit more about you.

In this guide, we’ll walk through the most essential aspects of any “About Me” page. At the end, you’ll be totally empowered to make your own page, because we’ll strip away all of your excuses!

1. Answer These Questions:

Who am I?
What can I do for you, the visitor?
How can I be contacted?

About Me PagesAn “About Me” page can be whittled down to these three questions. Visitors want to know briefly who you are, why you decided to make a website, and how they can reach you if they want to hear more.

Who am I? A lot of successful “About Me” pages start off with “Hi, my name is…” Having a personal introduction is a great way to start off. Your “About Me” should come across as if you were talking face to face with your visitor. Although I personally prefer a first person narrative (“I am, We are…”), for corporate or more professional websites, it may be better to go with the third person voice (“Jimbo Designs is…”).

Don’t overwhelm the reader with too much information. Of course they want to know more about you, but it’s safe to leave out details like the name of your high school gym teacher, or the color of your first car. Your “About Me” page should expand on the purpose of your website. If your website is about the wonderful world of Photoshop, your “About Me” page should include how you got started on Photoshop, and briefly skim through your accomplishments.

What can I do for you, the visitor? Put yourself in the visitor’s shoes. The reason they’re clicking your “About Me” page is to relate to you. They want compare notes to see if you and they share the same awesome traits. Let’s face it, if a visitor’s searching for your “About Me” page, that means that you have piqued their curiosity and in some way inspired them to care about who you are. Don’t let them down!

Sometimes visitors will click on your “About Me” page because they want to know about how you can help them. You should always answer this question. To do this, first consider your visitor pool. If potential clients, explain your services. If fellow enthusiasts, share how you first fell in love with your subject matter. If learners, tell them why you’re qualified to make such a website.

About Me PagesHow can I be contacted? Some websites have separate “Contact” pages, which is recommended, but you should also include your contact details on your “About Me” page to save the visitor from clicking too many pages. A good idea is to add social media buttons on your “About Me” page. Everyone loves Twitter, and in addition to that, include your Facebook, LinkedIn, Delicious, and Flickr pages. Be careful, though, if you’re including a Facebook identity. We all know how carefree a Facebook identity can be, but if you’re promoting a professional brand, your Facebook profile picture shouldn’t be a questionable image from Spring Break.

In certain websites, it’s a good idea to have a separate “About Me” for you as an individual and one for your website. This especially pertains to websites that aim to help people or sell services.

2. The Photo

About Me PagesAfter you’ve tackled the words, it’s time to choose an image that encapsulates your personality. A photograph on your “About Me” page is not optional. It gives the visitor another way to relate to you. And, if you don’t include a photograph of yourself, your “About Me” page will seem incomplete.

There are several ways you can go with this. Observe:

The “Reliable Professional” Photo
About Me Pages

The “Awkward Child” Photo
About Me Pages

The “I Looked Good in that Photo” Photo
About Me Pages

The “I’m So Funny” Photo
About Me Pages

The “Me with My Hobby” Photo
About Me Pages

As you can see in all these examples, an “About Me” photo can range depending on your personality and intended audience. Although tone doesn’t always translate well in words, it’s easy to recognize in pictures. When a visitor sees your image, they can start piecing together a more accurate idea of you.

Another note about the photo is that it should be a photo of your face, not an photo of your right foot, or a random stock image. Privacy is definitely an issue on the internet, but through the process of creating a website, you open yourself up to some sort of transparency. Why not further the bond between you and the visitor by showing them who you are?

3. Highlight Great Posts

The “About Me” page is the perfect place to do some cross-promotion. Often times, after arriving at your home page, a first time visitor’s next click will be to your “About Me” page. Give them a general scope of your website, such as “Must See” or “Most Popular” posts. That’s a sure-fire way to drive more traffic to the posts you’re most proud of. It’s also a comprehensive way to welcome visitors to your site.

4. Create an Indented Listing for you “About Me” Page on Google

About Me Pages

This step isn’t as well known as others, but guaranteed to drive more traffic to your site. An indented listing is when a second page from your website is listed directly under your main website on Google’s search page.

The effect is that visitors are more likely to click on your website.

The “About Me” page is the perfect way to create an indented listing under your website. In order to do this, you’ll need to ensure that your website is within the first ten results on Google for a particular keyword. That keyword may be the name of your website, or brand.

Start off by optimizing your “About Me” page with the same keyword from your home page (or whichever page ranks in the top ten results). Next, link your “About Me” to that page. Now, go to the main page (that’s in the top ten results), and create an anchor text that links to your “About Me.” Of course, it also helps if you get inbound links from other sites. So, be sure to leave comments below, and link to your “About Me” page in the website box!

About the Author

Jacqueline is an artist and a writer who spends an inordinate amount of time playing Super Nintendo and watching Star Trek. You can find out more about Jacqueline on her website, and follow her updates on Twitter.

72 Comments

  1. Zhu
    September 19, 2009

    I recently redesigned mine (http://correresmidestino.com/who-am-i/) and I was surprise to notice that it quickly became quite popular. I can see a pattern where new readers will find a couple of my posts, read them, and then click on the “about me” to learn more.

    I actually get annoyed with blogs that don’t have that personal connection.

    Reply
  2. Web Design Singapore
    September 19, 2009

    The google tip is something new!

    Reply
  3. Michael Hubbard
    October 5, 2009

    Great article, I use first person narrator and have a nice picture (I think). I would love some feedback! Tell me how you rate my about me page!

    Reply
  4. Jennifer Wolfe
    October 5, 2009

    Thanks for the tips.
    I’ll try a few right now.
    Here is my about page:
    http://www.jenniferwolfeyoga.com/jenniferwolfe.html

    Reply
  5. Samuel Lavoie
    October 5, 2009

    Great insights, will rethink some parts of my about me page.

    Reply
  6. strix
    October 6, 2009

    Great article, but I question “Everyone loves Twitter”. Not remotely true…

    Reply
  7. Michel
    October 6, 2009

    Thanks for the tip on indented google listing.
    I was curious how to do this. Now it will be interesting to see if it happens or not
    Here is my about:

    http://plungjan.name/about.html

    Reply
  8. Adrienne Elliot
    October 6, 2009

    Thank you for your great article! I referred back to it just last week before launching my new website http://www.creativephotoeffects.com/

    I’m usually very private, so following your advice took me out of my comfort zone! I tried to include everything you mentioned in “Answer These Questions”- hopefully after sharing some personal info., and showing people a face behind the business, they will now trust me with their personal photos.

    Thanks again!

    Adrienne E.

    Reply
  9. Trinity
    October 8, 2009

    Very useful post. Thanks. I wasn’t sure what to write in about-me page ever. Now I can do this better on my next website.

    Lenka V.

    Reply
  10. Nita
    October 21, 2009

    This is an interesting article with good tips. Thanks. I like the photo part. :)

    Reply
  11. Manntis
    October 24, 2009

    Great tips! I see we’ve work to do on our about us page

    Reply
  12. Ravikumar V.
    October 27, 2009

    nice one – thanks :)

    Reply
  13. Bill McEntee
    November 4, 2009

    Thanks Jacqueline, this topic needs attention. I must say, “about me” is the scariest of all challenges.

    Reply
  14. Manolo
    November 11, 2009

    Thanks Jacqueline!
    Nice site, nice advices and thank for letting me spam a little bit :-)

    http://www.cocooa.com/about

    Reply
  15. Matthew Brown
    November 14, 2009

    These are some great ideas. I’ve recently put together a new personal blog, and figuring out what to actually put in the About page still remains one of the biggest challenges! Thanks for the advice and tips, certainly gives me something to think about, especially the Google part, that’s really great to know!

    Reply
  16. Ashely Adams : Sticker Printing
    November 26, 2009

    This post is a helpful guide…Now I will include a proper “About Me” page in my website…Thanks for the insight into indented listing on google..With all these helpful tips I hope many of us will now have a good traffic in our sites….

    Reply
  17. Alex Flueras
    January 4, 2010

    Great article. Thanks for sharing.

    Reply
  18. David
    January 18, 2010

    I have to say, this one isn’t for everyone. If and when I put a portfolio up, I don’t plan on having it connected to my ‘person’, but rather keep it about the work.

    Reply
  19. Lisa Aspgren
    February 13, 2010

    Ill try this: http://www.shimmerbylisa.com/om_shimmer.html

    Reply
  20. Sean Farrell
    June 15, 2010

    Yah, my site encompasses all of those, great list tho. I have had more clients hire me because of my awesome testimonial reader.

    Reply
  21. Brett Widmann
    November 1, 2010

    Great tips and resources. Very helpful to all! Thanks for posting.

    Reply
  22. Brennan Vargas
    January 15, 2011

    Good stuff, definitely loved the section about the photo.

    Reply

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