Author: John Stevens

user retention strategy

Declining Attention Spans And Your Design and Website Strategy: 9 Tips

Declining attention spans is one of the biggest threats to your website. In fact, a Microsoft study found that the average human attention span is shorter than that of a goldfish. More surprisingly, a recent Jampp study found that most mobile app users suffer an 88 percent decrease in attention span on an annual basis….

3 Astonishingly Effective Design Tweaks Guaranteed to Boost Your Ad Revenue

“Advertising is dead.” Simply typing that phrase into the Google search engine will reveal over 240,000 results. However, is advertising indeed dead? Not really. However, when you realize that the average banner ad today has a clickthrough rate of 0.1 percent — compared to the 44 percent clickthrough rate the first banner advertisement had —…

UX Design

4 Research-Backed UX Tips For a Conversion-Optimized Design

The work of a web designer goes beyond just aesthetics. Usability and user experience is an equally, if not more, important part of a good web design. While your business could probably survive with an ugly design that gets all of the UX principles right, it most certainly won’t survive with a beautiful design that…

email marketing

7 Data-Backed Tips for Effective Email Marketing

According to data from the Direct Marketing Association, you can expect a ROI of $38 for every $1 you invest in email marketing. This fact is further established by statistics from Monetate — based on an analysis of over 500 million shopping experiences — that found that email is the highest converting source of traffic……

Boost eCommerce Sales Using These 5 Research-Backed Principles

Did you know that 99 percent of people who visit your eCommerce store won’t buy on their first visit and that many won’t return again after that? Or did you know that for every $92 spent on attracting visitors, the average online business spends just $1 on converting them? These statistics and people’s ignorance on how…

7 Ways to Get More Freelance Clients Than You Can Handle

Research shows that over 53 million Americans currently work as freelancers, and an estimated half of the American workforce will be freelancers by 2020. However, all is not necessarily rosy for freelancers; it has been revealed that finding work and achieving income stability are the top barriers for freelancers. If you work as a freelancer,…

Getresponse

15 Must Use Tools for Email Marketers

You’ve heard the saying before, “The money is in the list.” This is true, but exactly how much money is in the list? A lot, apparently: The guys at Monetate analyzed over 500 million shopping experiences and found that email beats search and social media combined as the biggest driver of conversions. Compared to 1.95…

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