Category: Tips

Improve Your Conversions By Using The Psychology of Color (Infographic)

Color is a big deal when it comes to web design, but it’s not just about looking good. A seemingly inconsequential variation in shade can have a significant impact on conversion rates. That’s because colors have a proven and measurable impact on our attitudes and emotions. This little crash course in color psychology can help…

The Ultimate Guide To Color Contrast.

The colors you choose while designing a website, poster or any other type of image will have a huge impact on whether or not the overall design is successful. After all, there is a lot of psychology behind the colors that people are attracted to, and designers need to incorporate this into everything they do….

On-Site Search Feature. The Art Of Being Accessible.

Easy navigation is one of the most critical aspects of every website design. After all, the vast majority of Internet users have only basic computer skills, so you need to ensure that they can find what they’re looking for. A navigation bar with descriptive page names is the first step toward keeping visitors engaged, but…

10 Simple Copywriting Techniques That Can Boost Your Business

If you’re running an online business or work in the online marketing field, you are most probably aware of the growing need for quality content that can attract new visitors and convert them into leads and returning customers. Continuously producing top-notch copy and using useful copywriting tips and techniques requires tremendous effort, dedication, and resources,…

call-to-action buttons

Unveil Secrets of the Best Converting CTA Buttons

The power of call-to-action buttons shouldn’t be underestimated. This is probably one of the most effective conversion-generating elements on your site. Although it may not seem to be as informative as the main body of your page/article/headline, but is probably the last chance to motivate your visitors to take an action as they scan through…

Stop Losing Prospects With Disappearing Contact Form Submissions

Ever wondered why your conversion rates are so low even though you spend a good amount of time sharing your latest stories on social media and receiving a good amount of traffic? While user experience and market fit are crucial for every business, a surprising reason for low conversions could be a misbehaving contact form…

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