Clever Examples of Negative Space in Logo Design

By / Feb 18, 2011 / Inspiration
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We talk about negative space quite a bit here on WDL. It can be a very important element in a design, especially in logos. Clever designers can create shapes around and inside the main elements to help reinforce the meaning or message of the logo. When done well, it’s a thing of beauty. I can’t get enough of logos like these. When I come across good ones, I have to share them. So here are some more clever examples of negatives space in logo design.

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About the Author

Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

21 Comments

  1. Ravikumar V.
    February 18, 2011

    Really wonder ful collections and inspiration.. Thank you so much :)

    Reply
  2. Adam
    February 18, 2011

    Very nice examples of logo design, I just really don’t like the texture of Chicos Chicken.

    Reply
  3. Berthold
    February 18, 2011

    I have to wonder whether all of these are live. While most of them look great, I feel like some of them really fail to explain anything about the company behind the brand. While that is of course not a prerequisite, small brands should not be too creative before they get a certain traction.

    Some of these are plain weird, like Empire dentistry that looks like anything but dentistry. Clever, but not smart.

    The custom typo treatment for Safari on the other hand is gorgeous.

    Is it just me or is the oak bros logo reminicient of holly?

    Reply
  4. Mo
    February 18, 2011

    Its amazing how much of a rock of an imagination I have. Great inspiration here! Thank you

    Reply
  5. raybak
    February 18, 2011

    very clever indeed, these are all just great ideas and then transformed into great looking logos

    Reply
  6. Johan
    February 18, 2011

    ZipHub looks awesome, great solution with just the text :)

    Reply
  7. Chandni Patel
    February 18, 2011

    Hello Henry

    You have posted some really great and “clever” logo designs here. I absolutely love logo’s with a great use of negative spaces.

    Simple and effective designs.

    Thanks for sharing.

    Reply
  8. Ian Austin
    February 18, 2011

    Great logos, but you forgot probably the most popular of them all – FedEx.

    Reply
  9. Am
    February 18, 2011

    Brilliant! Thanks for the inspiration on a Friday!

    Reply
  10. BebopDesigner
    February 18, 2011

    Wow! Dig is definitely my favourite… it’s brilliant! Thanks for sharing

    Reply
    • Ned
      February 18, 2011

      I agree mate,
      It is brilliant
      Thanks

      Reply
  11. Sebastian
    February 18, 2011

    You just missed ~$0.10 because you don’t have flattr on your blog – bad luck!

    Reply
  12. Bryan K
    February 18, 2011

    I’d question the eightbones logo. Looks a little like…
    But Star Dental is the best of the collection. Clever logos work best when people hit that “aha” moment in experiencing it. Took me a second to see the teeth, but once I did, the shape of teeth and the 2 stars (there are two…) became the larger whole.

    Reply
  13. raymer
    February 18, 2011

    cool, but does anyone think the rooster bakery logo, looks a little like the kellogs logo ??

    Reply
  14. Theo
    February 19, 2011

    Inspiring examples in this article, thanks!

    Reply
  15. Jay B.
    February 20, 2011

    Dig, Oak Bros and Stardental are definitely my favourite ! All the logos are awesome anyway, but these three really got me. I absolutely agree with you Henry, negative space is great looking and every clever designer of logos should use it at least once. One can be much more creative with negative spacing.

    Reply
  16. Angelee
    February 23, 2011

    I admire simple logos, some are designed to be talking already. @Berthold got a point though.

    Reply
  17. ivana
    February 23, 2011

    simple logos. Thumbs up!

    Reply
  18. Adrian
    March 21, 2011

    Love the roostar logo!!!

    Reply
  19. Brett
    January 26, 2012

    Very clean and compelling designs

    Reply
  20. Alex
    February 19, 2014

    Great job by the designers!
    Truly inspirational logos.

    Reply

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