September 19, 2020

Clever Examples of Negative Space in Logo Design

We talk about negative space quite a bit here on WDL. It can be a very important element in a design, especially in logos. Clever designers can create shapes around and inside the main elements to help reinforce the meaning or message of the logo. When done well, it’s a thing of beauty. I can’t get enough of logos like these. When I come across good ones, I have to share them. So here are some more clever examples of negatives space in logo design.

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Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

21 Comments

  1. Berthold Reply

    I have to wonder whether all of these are live. While most of them look great, I feel like some of them really fail to explain anything about the company behind the brand. While that is of course not a prerequisite, small brands should not be too creative before they get a certain traction.

    Some of these are plain weird, like Empire dentistry that looks like anything but dentistry. Clever, but not smart.

    The custom typo treatment for Safari on the other hand is gorgeous.

    Is it just me or is the oak bros logo reminicient of holly?

  2. Chandni Patel Reply

    Hello Henry

    You have posted some really great and “clever” logo designs here. I absolutely love logo’s with a great use of negative spaces.

    Simple and effective designs.

    Thanks for sharing.

  3. Bryan K Reply

    I’d question the eightbones logo. Looks a little like…
    But Star Dental is the best of the collection. Clever logos work best when people hit that “aha” moment in experiencing it. Took me a second to see the teeth, but once I did, the shape of teeth and the 2 stars (there are two…) became the larger whole.

  4. Jay B. Reply

    Dig, Oak Bros and Stardental are definitely my favourite ! All the logos are awesome anyway, but these three really got me. I absolutely agree with you Henry, negative space is great looking and every clever designer of logos should use it at least once. One can be much more creative with negative spacing.

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