Companies and large projects will often develop a series of design rules in relation to branding, logos, icons, and mascots. These rules are referred to as style guides or alternatively branding guides. They’re used both internally for employees and externally for media kits.
Traditionally these style guides were created as books which would be shared around to anyone who needed them. Nowadays it’s just as popular to create a webpage dedicated to the company’s branding guidelines. The following illustrative examples demonstrate the most important facets of any online style guide. If you’re designing an online guide then spend time perusing this gallery to put together your favorite ideas and design elements.
Ubuntu
Yelp Style Guide
Lonely Planet
Mapbox
Salesforce
MailChimp UX
Windows Dev Center
WooThemes
Dropbox
Clearleft
IBM Design Language
Buffer App
BBC Style Guide
GitHub Styles
FontShop
WordPress Branding
Pivotal Web Services
DoSomething Pattern Library
Best Buy Brand Identity
Polymer
Material Design
Max Quattromani
Bourbon Patterns
South Tees Hospital
Tuts+ Writing Guide
Foundation Style Guide
Homify
Sky Global
Mozilla Style Guide
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