Whether you’re a curious new designer or an experienced professional the subject of vertical navigation is an exquisite talking point. It seems like the very idea of vertical page elements would break a cardinal rule in the field of web design. Yet searching through Google I often find plenty of clean, usable layouts that incorporate […]
Most UI designers understand the process of wireframing, yet it still hasn’t caught on as a vital part of the creative process. When you’re new and just getting started in the field preliminary sketches may feel bloated and unnecessary. But once you adapt to wireframing it becomes a fun & adventurous process.
Designing a font library for a new website is no picnic in Central Park. The process can feel like a chore when you have so much to choose from and no clear direction. But when you have the ability to test out font choices the whole process becomes much smoother and simpler. Understanding the nitty-gritty […]
We all know about the importance of great copy on the web. It’s often easy to capture attention with visuals but strenuous to capture attention with verbiage. So if the word “copy” refers to the overall page text, then what’s microcopy? Well much like finding a great parking spot in a crowded plaza, microcopy refers […]
Working under pressure can feel like you’re caught in the cross hairs of a critic scrutinizing your every move. Unfortunately you can’t see him because this critic sniper has mastered the art of hiding in plain sight – right inside your skull. We are usually our own worst critics and over time this can build […]
Much like other professional designers I’m a big fan of the wireframing process. Although it’s mostly associated with the field of web design, the concept of project planning is ubiquitous across all creative mediums. Logo designers sketch prototypes, animators sketch storyboards, and UI designers sketch wireframes.
Balance seems like a word directed at print designers and tightrope walkers. But the world of balanced web design is influenced just as much by print and circus folk! A sense of balance is achieved through repetition much like a pendulum swing – you add a little bit then take some away. You push content […]
Creating content for web users is always a challenge, but making them engaged with it is even more challenging. People create websites to share information, so your major goal is to make the process of finding the necessary data as easy as it’s possible. Ensuring your visitors are happy with site design is just the […]
A polarity found in most work is the balance between logic and intuition. Web design along with most artistic endeavors favor creativity. Yet the process of actually coding and structuring a website is primarily logic-driven. Does this mean the design process can only be viewed as a creative touchy-feely kinda process? Not exactly, because most […]
As web designers, are we diametrically opposed to search engine optimization? We know that, at its center, web design is about elevating bland information on a screen into something aesthetically delightful and intuitively recognizable. It’s also about communicating an idea with other humans. Cave men had cave paintings, Ancient Egyptians had hieroglyphs, modern man has […]