February 29, 2024

10 Bold Websites That Are Surging with Energy

Over the last year or so I’ve started to notice that health and sports websites tend to have highly-modernized websites that offer a heightened visual experience – usually with energetic imagery, beautiful typography, and scroll-based interactions.

Here’s my top 10 list of web designs surging with energy and vitality.

Montreal Impact “Lets Make History” Website

Montreal Impact is a soccer team based in Quebec, Canada. Their website is absolutely bustling with creative energy and exciting hues of raw dominant colours, not to mention the irregular brushstrokes in the highly-attractive background image.

Montreal Impact Website

Reebok “Be More Human” Website

Reebok’s online “Be More Human” campaign is a test of fitness designed to make you feel antagonised, drained, and most importantly: human.

The imagery enhanced by high dynamic range effects only adds to the dramatisation of it all. Hardcore stuff.

Reebok Website

Sochi 2014 “Life Fitness” Website

From interactions to typography to colours, this Sochi 2014 “Life Fitness” website may be one of my favourite designs of all time. It’s simply bursting with energetic, high-quality images that tell a story of the history of the Winter Olympic Games.

Sochi 2014 Website

Adidas Official Website

Gareth Bale’s X15 Promo(on the left) is bursting with orange/red fiery intensity in what’s self-described as “causing chaos”. But the design and campaign overall is certainly turning heads.

Adidas Official Website

Fruit Ninja Game Website

Eating healthy food and slicing up fruit ninja-style; the ultimate test of stamina and toughness. Combine that with the happy character illustrations, crazy fruit colours and dashing Chinese-style typography and you have yourself an epic website.

Fruit Ninja Game Website

Push 511 Website

Push 511 is a little more on the modest side in terms of creativity, and instead uses emotional design to motivate the audience through the strain and hard work of exercise. This design functions well with the use of encouraging testimonials and bold, actionable verbs.

Push 511 Website

52 Challenges Website

Big, bold, and direct; 52 Challenges does a smashing job of utilising the webpage for only the most important information and furthermore highlighting the keywords combined with an extrusive call-to-action button and a large, descriptive background image.

52 Challenges Website

McNuggets Saucy Challenge Website

It’s very much debatable as to whether McDonald’s serves healthy options or not, but their vivid orange background screams vitality. Okay, maybe not screams, but there’s a hint of “we’re trying to be healthy” there. Perhaps McDonald’s is trying to fix it’s bad reputation of selling food that is damaging to your wellbeing. Or maybe they just want you to buy their stuff.

McNuggets Saucy Challenge Website

Airbrake MX Goggle Product Website

Airbrake’s main selling bit is the invincibility and sturdiness of its MX Goggle, depicted by hurling rocks as the user scrolls down the page. This demonstrates action and its impact defense.

Parallax scrolling at its best, further complimented by 3D epicness.

Airbrake MX Google Product Website

Lipton Tea Website

Lipton Tea, or any natural substance derived from herbage of some sort, is always healthy.

Wellbeing and heartiness can always be implied with a little green whether it’s fruit, vegetables, tea, or an invigorating splash of fresh water.

Lipton’s website checks all those boxes and Kermit the Frog is simply overjoyed with his tea.

Lipton Tea Website


Daniel Schwarz is a full-time design writer and digital nomad. When he’s not writing about design and code he’s actually doing it(sometimes) at Airwalk Studios, a creative studio of which he's the founder. 24 years of age, originally from London.

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