Tag: branding

T-Mobile’s Fierce Color Ownership

“Stop using magenta, or else.” is pretty much the message received by OXY, a smartwatch company, from a notice of “threatened opposition” from T-Mobile’s parent company Deutsche Telekom AG. OXY received the letter containing this message’s days before the the company was about to receive its official trademark. At first it didn’t make sense why…

Websites With Beautiful Video Headers

I am always fascinated by captivating videos and the creative (and functioning) use of them in website design. Video headers bring the a whole new experience to a website. I experienced this today while shopping on Lush’s site, where I was met with a beautiful explosion of color from a video showcasing their colorful bath…

Netflix Refines Responsive Design With “The Stack”

Today’s design requires more than just a single screen, it has to adapt to multiple screen visibility and usability. As consumers toggle from TV to PC for media consumption, designers are forced to adapt a single design concept to a multitude of screens. It is impressive to see a design that works not only on…

5 Tips for Successful eBay Store Design

‘People buy with their eyes’ – It might be a little cliché, but to some extent it’s true. In the majority of cases, consumers make decisions about the type of product they want to buy, whether it’s a pair of shoes or a new shirt, but it is the way these products look on the…

How to Create Mesmerizing Studio or Agency Websites

Creative studios are becoming much more popular with such an interconnected world of digital design. Large-to-medium sized companies are found all over the world, coupled with freelancers and small teams who launch their own personal studio. Thus competition is fierce and understanding how to design a captivating website is pivotal to success.

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