June 19, 2024

Tips for Planning your own Design Studio

Getting started in freelance web design is an exhilarating process. Along with the added stresses of daily work you actually become your own boss, set your own hours, and even choose who you will work with. It’s truly a great way to earn a living!

featured design agency studio space

Now consider the steps required to move from a freelance artist into launching your own design studio. Under your own brand name you can land much higher-quality projects and build up a solid portfolio of works. In this guide I would like to share some tips for planning out your own web design studio. How should you begin such a project and what are the most important tasks to complete?

Well there is certainly a laundry list of answers here, so I’ll focus on just a select few. But we should begin with discussing your first steps in getting started.

Creating a Brand

When sitting down to plan your business model you’ll have to consider a number of factors. Of the most important ideas is your studio branding. This would include your company logo, domain name, and possibly alternative references(logos, mascots, etc).

The official branding for your agency may only take a few hours to complete. Except not a single brand was created and popularized in a day – or even a week or a month! Plan to be in this for the long haul if you venture into working professional design. Below are just a couple more ideas to consider when building your company branding:

  • custom profile avatar photo
  • accounts on social networks(Twitter, Facebook, Pinterest)
  • business cards
  • contact e-mail addresses

Build What you Can

The biggest factor in failure rates of startup design studios is overextending your workload. If you plan on starting out on a solo venture then you’ll be performing all of the web work by yourself. This includes wireframing, prototyping, building the design and coding the frontend interface in HTML/CSS/JS.

Be realistic with yourself and your clients. When first getting started keep focused on one single project at a time. You’ll feel a lot better as you complete the work and you won’t be distracted by stress and looming due dates. It may be worthwhile to over-estimate the initial time frame to give yourself a bit of room for slack.

South Africa web design studio

Working on demanding client projects is also the best time to force yourself into new areas of web development. We are all constantly learning new things and this requires a lot of patience to keep up. Don’t be afraid to accept a project which requires you to work in a new area such as PHP, MySQL, Flash, or even smaller topics like designing e-mail newsletters.

Work for Consistency

If there’s any one trait to aspire towards it should be consistency in your project work. The longer your agency is up online the more credibility you can build as a designer. You want to prove to any potential clients that you’re in this for the long haul.

The best way to accomplish such a goal is by managing your workload properly and communicating honestly with clients. If you need to work with another designer or developer then reach out and contact someone! It can be really fun to collaborate with others and you’ll generally produce higher quality work in the end. Plus you may learn something new in the process.

Prove Your Knowledge

In today’s age it’s simple for even a teenager to setup their own portfolio online. It’s a cheap trick to explain all of the skills and development languages you know as “design services”. Instead prove to your clients that you know what you’re talking about.

Adobe dark design logo brand

This is obviously best accomplished through a portfolio of past works. If you have been working freelance for a while then you should have even a couple of projects to show off. Building your own website ideas is another route for populating decent portfolio content. But you shouldn’t just leave this area blank, even if you only have 1 or 2 works to show off.

Another method for proving your design knowledge is through a company blog. It seems like everybody is blogging nowadays and it’s more common than ever before. Design studios can get a crazy amount of attention from just a few blog posts going viral. Your best bet is to offer free content like open source code or a free PSD download.

Network Like Crazy

In this world it’s all about who you know and what you can put together. Designers need to stay close and have each other’s back, but we also need to communicate efficiently with other digital professionals. Never be afraid to open a new relationship with a project manager or web developer.

iPhone 4 black backing

Sometimes these connections can land you a gig in ways you would have never imagined. Working in the digital world it seems like everybody knows everybody else one way or another. And the best method to promote your agency is through targeted marketing and word of mouth. Happy clients will recommend friends, and this can snowball into a huge opportunity for growth.

Showcase Gallery

These tips can only get you so far in planning your design studio. But at some point you’ll need to sit down and actually code a site layout. This will most likely require some keen inspiration. Check out my small showcase below consisting of some personal favorite agencies. These companies may give some insight towards how you would setup a business model and what type of content would appear on your design studio’s website.


SimpleBits Studio out of Salem, Massachusetts


Weightshift design studio

45royale inc.

45royale web design agency

N.Design Studio

n.design studio website


Frexy design blog


Hicksdesign United Kingdom

Clearleft Ltd

design studio Clearleft Ltd

Wake Interactive

Wake Interactive design agency


Teehan+Lax design agency


AgencyNet web design


Australia web design agency

Lighthouse London

London Lighthouse web design agency

2Advanced Studios

2Advanced mobile app studios

Happy Cog

Happy Cog Studios since 1999


MetaLab Studios iPhone apps


Justalab design agency based in Paris, France

Pixel Thread

Pixel Thread web design


Drexler agency drxlr studio


Jake is a creative writer and UI designer by trade. You can follow him on twitter @jakerocheleau or learn more at his personal website JakeRocheleau.com.


  1. Morgan & Me Creative Reply

    Another is that, when you network, don’t just network for the sake of networking. Know who you’re networking with, their strengths, their weaknesses etc. They will come in handy one day if there’s ever a need to partner with their services for prospective bigger projects.

  2. melbourne web design Reply

    Awesome tips. I agree that creating a network with other web designers will help the business, from getting known in the industry to future collaboration with other designers on bigger projects ahead.

  3. Sarasota Website Design Reply

    These are some great tips. As a freelancer working to build my company, I have seen many situations as you have described. To be successful, just create a name for yourself and know that it takes time. You wont be rich and famous over night, but with hard work, dedication, and passion in your industry, people will soon learn about you and you will build your brand!

  4. Design@79 Reply

    There are some great tips on these and other pages, particularly for the fledgling web designer such as myself. I’m trying to build up my portfolio part-time to a point where I will be ready to take the full time plunge….so all these handy hints will be useful at some point I’m sure!!

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