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The Importance of Case Studies in a Design Portfolio

The Importance of Case Studies in a Design Portfolio

By / May 11, 2015 / Tips

Modern case studies are built for design projects of all types. Studios and freelancers alike can put together case studies ranging from branding, web design, mobile UI design, or even After Effects compositing.

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How To Utilize Negative Space in Web Design

How To Utilize Negative Space in Web Design

By / Apr 13, 2015 / Tips

There are many fundamental principles of art & design which are crucial for every web designer to understand. One such principle is negative space, also known as white space. The use of white space can be difficult to explain but it’s much more obvious via example.

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Tips for Structuring an Organized Stylesheet

Tips for Structuring an Organized Stylesheet

By / Mar 24, 2015 / Tips

Web development is certainly a growing field with more and more people getting interested in the topic every year. Frontend development is specifically an excellent place to start, especially for designers who only have knowledge of programs like Illustrator or Photoshop. Improving your skillset beyond just design into HTML/CSS is one of the best decisions…

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Tips for Designing Vertical Website Navigation Menus

Tips for Designing Vertical Website Navigation Menus

By / Mar 5, 2015 / Tips

Whether you’re a curious new designer or an experienced professional the subject of vertical navigation is an exquisite talking point. It seems like the very idea of vertical page elements would break a cardinal rule in the field of web design. Yet searching through Google I often find plenty of clean, usable layouts that incorporate…

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Getting Started with Low-Fidelity Wireframe Sketches

Getting Started with Low-Fidelity Wireframe Sketches

By / Feb 2, 2015 / Tips

Most UI designers understand the process of wireframing, yet it still hasn’t caught on as a vital part of the creative process. When you’re new and just getting started in the field preliminary sketches may feel bloated and unnecessary. But once you adapt to wireframing it becomes a fun & adventurous process.

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Testing & Planning Typography Choices for the Web

Testing & Planning Typography Choices for the Web

By / Jan 12, 2015 / Tips

Designing a font library for a new website is no picnic in Central Park. The process can feel like a chore when you have so much to choose from and no clear direction. But when you have the ability to test out font choices the whole process becomes much smoother and simpler. Understanding the nitty-gritty…

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Understanding & Designing Great Microcopy

Understanding & Designing Great Microcopy

By / Dec 8, 2014 / Tips

We all know about the importance of great copy on the web. It’s often easy to capture attention with visuals but strenuous to capture attention with verbiage. So if the word “copy” refers to the overall page text, then what’s microcopy? Well much like finding a great parking spot in a crowded plaza, microcopy refers…

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Ideas for Pushing Beyond your Creative Comfort Zone

Ideas for Pushing Beyond your Creative Comfort Zone

By / Nov 17, 2014 / Tips

Working under pressure can feel like you’re caught in the cross hairs of a critic scrutinizing your every move. Unfortunately you can’t see him because this critic sniper has mastered the art of hiding in plain sight – right inside your skull. We are usually our own worst critics and over time this can build…

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Drafting Tips for Creative Wireframe Sketches

Drafting Tips for Creative Wireframe Sketches

By / Oct 28, 2014 / Tips

Much like other professional designers I’m a big fan of the wireframing process. Although it’s mostly associated with the field of web design, the concept of project planning is ubiquitous across all creative mediums. Logo designers sketch prototypes, animators sketch storyboards, and UI designers sketch wireframes.

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How To Balance Composition for Website Layouts

How To Balance Composition for Website Layouts

By / Oct 23, 2014 / Tips

Balance seems like a word directed at print designers and tightrope walkers. But the world of balanced web design is influenced just as much by print and circus folk! A sense of balance is achieved through repetition much like a pendulum swing – you add a little bit then take some away. You push content…