May 29, 2024

Search Visually with Pinterest’s New Tool

If you’ve ever seen something visually stimulating online and wondered where it came from, your thoughts have been heard. Pinterest is now making an effort helping you find the answer to that and many other visual-search related questions on its platform. They’ve recently released their crazy-fun new visual search tool. The new tool lets you search for things visually, which is extremely handy when you want to search for something you don’t know how to describe. Pinterest shared the capability behind their tool:


When you spot something in a Pin that you want to learn more about, tap the search tool in the corner. Then select the part of the Pin you’re interested in, and we’ll show you Pins just like it. You can even filter your visual search results by topic so you find exactly what you’re looking for.

So if you zoom in on that lamp, you can discover what it’s called (“Antiqued Metal Funnel Pendant”), and where you can find it (Restoration Hardware). If you want to know more—like how to get a table like that—just resize your selection and move it around to instantly see more Pins.

– Kevin Jing, Engineering Manager

The new search tool in now available on your Pinterest phone app and the web. be sure to play around with it and share what you find Pinteresting in the comments below (pun intended).

Editor-in-chief for Paulina uses creative intelligence to create everything digital, printable, searchable, minimal, visual and analytical. She has a passion for design and is the founder of UltraArte, a digital marketing & design consultancy. Follow her on Twitter

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