How to Make Your Website Stand Out Amongst all the Latest Trends

By / Apr 8, 2014 / Tips
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You’ve worked hard to create a topnotch website that reflects the latest and greatest in technology, engaging content and design. You might be happy with it, but does it look any better than your competition? More importantly, does it hit all the right marks with your audience? You need to make your website stand out, yet still be effective and appealing to today’s tech- and trend-savvy consumer. Sound complicated? It’s actually simple. Here’s how to make your website stand out amongst all the latest trends.

Plan before you design

How to Make Your Website Stand Out Amongst all the Latest TrendsImage by Jennifer Hood

Your website is one of the most important business investments you’ll ever make. Thus, jumping into a design on a whim will likely result in regret and lost sales down the road. A successful website incorporates numerous elements that must tie together seamlessly. Consider your product offerings, your brand, your business model and your short- and long-term marketing strategies. Sketch a wireframe (basic framework) for your site and then incorporate your elements one at a time before launching into the actual creation. If you approach design carefully and with all aspects in mind, you’ll greatly improve your chances of publishing an effective site that lives up to your expectations and truly stands out.

Make it personal

If you want a website that showcases the unique value of your company, incorporating overused stock photos isn’t the way to go. Individualize your site by taking professional photos that reflect your vision and brand. Make and publish videos that showcase the value of your business from a personal point of view. These elements will produce better results than generic graphics or stale photos of grinning salesmen.

Hire professionals

How to Make Your Website Stand Out Amongst all the Latest TrendsImage by Nick Slater

Unless you’re an accomplished web designer and copywriter, don’t attempt to build a website. Your site is a direct reflection of your business and your brand. Therefore, you need to build an online presence that shines, compelling content that connects with your visitors, and a truly interactive experience that keeps your customers engaged and coming back for more. Hire experienced professionals and manage their efforts carefully. The collaboration will yield stand-out results.

Engage your target audience

How to Make Your Website Stand Out Amongst all the Latest TrendsImage by William Dalebout

You love your website. Your friends love your website. That doesn’t mean your target market will love your website. If you wish to attract and engage your target audience, you must design a site with that audience in mind. Research your market and tailor all your elements to appeal to their wants and needs.

Get Feedback

No one knows your target market better than, well, your target market. If you want to truly stand out, you need to find out which elements are working and which need improvement. Take surveys, post polls and ask questions. The response will help you custom-make a website that stands out among the completion.

How to Make Your Website Stand Out Amongst all the Latest TrendsImage via William Dalebout

Building a status-quo website won’t get you noticed–or get results. With the right planning and focus, your website can embrace the latest trends and still stand out from the crowd.

About the Author

Jared Chelf is the founder of Coulee Creative, an award winning web design agency with a passion for helping their clients grow. Follow Coulee Creative on Twitter, like them on Facebook or check out their blog for more tips.

2 Comments

  1. chawki trabelsi
    April 12, 2014

    I agree with you Jared we must design a website with the target audience that we have in mind. And what I liked in your article is about getting feedback. We must engage with our audience by asking them what’s the best services they liked and that are beyond their expectation, by adding polls and surveys on our website. It’s really important to engage with the visitors.

    Reply
  2. Humayun Hashmi
    April 15, 2014

    yes, you are absolutely right, having a plan before any action doubles up the chance to success, we must have to make a plan before designing a website. Acquiring professional services is always admired by professionals. We should hire a professional agency to rather than wasting time and money with themify or genesis. No doubt these two platforms are outstanding in the absolutely are able to bring you success, but to utilize them on optimum level you would definitely need a pro to assist you. So, why bothering, if at the end you will have to hire someone to solve your issues. I personally recommend to hire a professional service for web designing and development.

    Reply

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