Category: Logo Design

Does a logo need to work in black and white?

Designers who design logos over time have always known that a logo must work in black and white to be effective. If it doesn’t work in black and white, it doesn’t work one hundred percent. But is this really true?   This article aims to be a complete and exhaustive answer to the question: should…

Turkish Airlines

Turkish Airlines Updated its Logo

The national airline of Turkey, which flies to 122 countries around the world, has updated its branding hand in hand with the Imagination studio. Airlines always look for the best design that defines their identity. Therefore, Turkish Airlines has renewed its image, refining its traditional bird symbol and adopting a new wave that seeks to…

Logo Trends

8 Logo Trends in 2019

With so many new brands, it is increasingly difficult to design a logo that draws attention and stands out from others. The trends are changing and if we do not want to fall behind, we have to update our logo. The problem is that it must be unique and not resemble any competitors. Sometimes, the…

Top 6 productivity apps for design teams – pick your perfect match!

          Along with the rest of the world, we tend to be obsessed with productivity. We want to produce more in less time. We want to do so without negatively affecting the quality of our products or services. The digital age has proved to be both a blessing and a curse in this respect. New…

coca-cola logo

The History of the Coca-Cola Logo

Arguably the most recognized name in the world, Coca-cola has been around since 1886. Partners John S Pemberton and Frank M Robinson came up with the name Coca-cola simply because they believed that the two C’s would look good in advertising, and boy, were they right. Let’s dive into the minds of the creative geniuses,…

logo font

Tips to Choosing the Best Logo Font

Choosing the best font for your logo is not a minor step in creating your brand’s identity. In fact, when your business receives some recognition, simply seeing the font you chose but in another context, will make people think of your brand instantly. That’s how valuable fonts are. When you choose the best logo font for…

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