Google Image Search has millions of users. In fact, nearly a quarter of all Google search queries return an image. Visual search on multiple online channels will also continue to grow. Just look at how social media has shifted from text to images and videos. Using more images is a very clear call to action…
For a lot of people, the first thing they think of when they hear the names of big companies is their logo. In truth, the logo is probably the biggest marketing decision you can make. It might sound simple, but there are quite a few things you need to keep in mind when designing a…
If you want to increase ROI from your website, you can go about it in two ways: increase traffic or increase conversions. It is much easier to increase conversions, however. Depending on what you do, it costs little to nothing to increase conversions and the resulting increase can have a compounding effect. The best way…
Seeing all the time, effort, emojis, drawings, and true works of art put into an Insta story, we know for sure stories are not what they once were. They’re no longer just pictures and videos shot in real-time. Stories have become a true marketing platform, with intensely strategic moves behind each piece of content published….
The Right Pairs of Fonts Are Like Peas in a Pod When fonts are matched together correctly, they really make the perfect pair. Pairs are everywhere around us – our socks, best friend, partner, peanut butter and jelly, and the list could go on. Thinking about fonts without thinking about font pairs is half the…
How to Make Your Splash Page a Smashing Success Splash pages are a great way for you to communicate in a deeper, more personal way with your user base. In today’s business landscape, it can be difficult to attract visitors to your page over your competitor’s page. Competition is fierce, and businesses everywhere use design…
Creating a custom logo from scratch is extremely simple if you know how to do it. In this post, I will explain step by step what the basic stages to making a successful logo are. Are you ready? Let’s start! Before creating a logo, try to understand what its goal is A logo is a…
